How Tom Waterhouse’s unwanted media presence led to a change in gambling advertisement regulations?

For fans, sport is an opportunity to relax, sit down, turn on the TV, and take enjoyment out of a match.

For betting agencies, sport is an opportunity to seize control of a once innocent past time, directly or indirectly influencing the minds of punters. Ad after ad throughout a sport-filled television timeslot has riddled the idea of enjoying sport for the game itself: more and more fans being concerned with the resulting profits from the match. This advertising of gambling hit a peaking point in 2013, when betting spruikers were detailing live odds during sports broadcasts. Public outrage to this issue led to new rules banning live odds during sports broadcasts. The man at the centre of this saga was bookmaker Tom Waterhouse, public enemy number 1 for gambling advertisement activists.

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Waterhouse’s continual presence during Channel 9’s coverage of the NRL was widely criticized, and resulted in a large amount of complaints from the public. He was painted as the poster boy for gambling immorality and constant public disgust. Anti-gambling campaigns forced Waterhouse to significantly reduce the amount of advertisements publicized by his company. Consequently Prime Minister Julia Gillard and her government cracked down on gambling advertisements during sports broadcasts, TV agencies and betting agencies agreed to new rules banning live betting odds during sports broadcasts.

So why was it that these gambling advertisements caused such an outcry from the public, which ultimately created media regulation for betting agencies? There are three main reasons, and both circulate around morality.

Firstly, Australia has a gambling epidemic. Australians are amongst the worst gambling countries in the entire world, and statistics show that over 300,000 people in the country have a gambling problem. Gambling addicts are constantly put into positions of heavy debt, which can then result in further criminal activity to help fuel the addiction. For a country that constantly seeks to reduce that number, and try to change the stigma surrounding gambling, a constant barrage of gambling commercials does not vie as the solution.

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Secondly, the effect on children. Sport is a universally shared love by all different ages. From a young age, kids will be watching sport, to support their team, as a bonding experience with friends and family, and simply to enjoyment the sport they love by watching it on television. Children will respect all aspects of their favourite sport, the players, coaches, referees (well, possibly, lets not go too far) and teams. So when constant gambling advertisements are paraded in front of them while their favorite sport is on, the child forms an association between the two. Gambling regulations restrict commercials being directed to children and portraying children, however, no matter how minimal the amount of advertising they view, they will surely take in some of the advertising.

 

The last reason has to do with space and place. When people watch sport, they want to feel comfortable during the game. A ‘break’ in the match, should be a break, where the audience doesn’t have to concentrate and think about the match. The bombardment of gambling advertising from Tom Waterhouse left many feeling claustrophobic during broadcasts, and their sense of space constricted: many opting to switch off the Television. Thus the amount of viewers watching free-to-air sport was reduced, which was something that was actually against the whole purpose of having that sport on the television, so people could view it.

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The events that unfolded in 2013 were a turning point in the government stamping the foot down on the regulation of Gambling advertisements. The over-exaggerated amount of these gambling messages from betting agencies- namely Tom Waterhouse- unified a majority to lobby against the gambling paradigms at currently exist in Australia. Sadly for Waterhouse, he personified the whole gambling industry, and created a target on his back.

Waterhouse’s company has now re-invented himself under a new name, William Hill, the former name untenable. The majority of Australians hate the betting ads but are powerless to completely stop them. They keep reinventing themselves with different betting strategies.

Though 2013 gambling advertisement saga is a prime example of how a public armed with ammunition, can successfully defeat the big corporations: in this instance changing media regulations towards gambling.

 

References:

  1. ABC News. (2013). Tom Waterhouse: you will see less of me on TV. [online] Available at: http://www.abc.net.au/news/2013-05-31/waterhouse-apologises/4724560
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Attention in the presence of multiple media devices

In our ever growing society of technology and digital-based behaviour, we are constantly looking towards our media devices for the solution. These devices can be a blessing, enabling us to efficiently research something, be guided via maps to a destination and most importantly, to communicate with our friends and help us in many innumerable other ways. The public however, is constantly overusing these technologies because they are now such an integral part of our lives, these digital technologies, and our reliance on them has created many distractions for modern life. Our increased media consumption and digital lifestyles has reduced the ability for consumers to focus for extended periods of time.distracted-texting300

A prime example is the education system, with many teachers noting that students lose focus in the presence of these devices, impacting their will to intellectually engage in the classroom. The idea of intelligence being relative to attention is something that challenged me to think much more critically about that idea. Is the presence of multiple media devices honestly so damaging to our attention that it affects our will to learn? So I set up a small test, to view the attention of participants in relation to identifying articulation mistakes made by myself reading out an original story.

 

I started off by choosing two participants, of the same age, and bringing them to my room, in which the media devices were set up. Reid, and Bill were the two subjects of research, both in their 2nd year of Commerce at UOW. I informed the participants that all I wanted them to do was to carefully listen to myself read an essay I had written, in the presence of other media devices (TV and mobile phone)- and raise their hand every time I incorrectly pronounced a word. I must also note that the TV was placed on mute to avoid confusion when articulating words. These particular words were identified before the study began. They however, did not know, that their attention movements would be continuously recorded throughout the test. The main aim of this test was less to see if they could recognise a majority of the articulation mistakes, but rather to identify how many times their attention drifted.

 

 

The results of this test were quite as I had expected. For the first one and a half minutes in both instances of the study, participants were engaged and routinely recognised articulation mistakes. Their attention at this point had not switched to either their phone or the TV. As I continued further and further into the paper, their concentration levels lapsed and so too did their levels of attention. The results show that Reid identified the articulation mistakes much more than Bill, which is not surprising considering Bill turned his attention to the TV and/or phone much more than Reid. A Microsoft study notes that due to multiple media devices being in our presence each day, our levels of encoding and decoding tasks have been heightened (Microsoft, 2015). Though in this case, despite being an informal task, the inability to recognise significant mispronunciations of words in the last 2 paragraphs by both participants suggested that one’s level of media distractions is closely related to one’s ability to effectively learn. Higher the level of distractions, lower the willingness to learn.

 

Clifford Nass, a co-author of ‘cognitive control in media multitaskers’, concluded that “heavy media multitaskers are distracted by the multiple streams of media they are consuming, or, alternatively, that those who infrequently multitask are more effective at volitionally allocating their attention in the face of distractions.” If we are to believe this conclusion, then it would be fair to suggest that both participants in the study, Reid and Bill, both have a high level of media devices in their presence each day.

 

This test gave a small indication as to the effects of media distractions on learning. It is something I would love to research further, with a bigger pool of participants, and a much more carefully thought out design to help address the main research question.

Learning with new technologies, and multiple devices, is somewhat of a double edged sword. They have an ability to stunt our attention to learn, though their vast power in relation to productively research is something that is widely recognised. Maybe what Microsoft said is true? Maybe we do have the capability to encode and decode information much more efficiently after being in the presence of multiple devices? Though I believe this is only true for certain situations, and after watching the two participants undergo the small test today, I have good reason to back my suggestion.

 

References:

  1. Ophir, E, Nass, C, Wagner, A, 2009, Cognitive control in media multitaskers, Stanford University, Available online at http://www.pnas.org/content/106/37/15583.full.pdf

Leave your cameras in your pocket: leave the players alone

 

For many using your phone in a public area is a constant occurrence. It is a way to keep connected with different interests all around the world. The evolution of smartphones has enabled them to be a multipurpose tool; one tool that is constantly in our grasps. The role of the camera on mobile devices is very important, and has increased our use of public photography. It is a tool that empowers the public to share videos and photos with people all around and create related discussion. Witnessing the impact of public footage in America regarding the shootings of African Americans by police, can give just a small indication of just how powerful a device it actually can be. But why is it that a technology once used for capturing and saving precious memories, can now at times be a corrupted method of bribery and extortion?

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Let me set the scene. It’s a Saturday night and you’re in the city with the rest of your teammates celebrating the end of the footy season. This is the culmination and celebration of what you’ve worked towards all season. The effort of those early morning starts, extended fitness sessions, and mentally challenging game situations is now passed you and its time to relax. You have a few beers… and a few more… and a few more, buts it’s all a bit of fun because you’re hanging out with your mates and having a good time. You’re feeling pretty drunk, so you decide its time to go home. You stumble out of the establishment and struggle to the nearest taxi, around 100m down the road. You witness some people with their phones out, but it’s all a bit of a blur and you think nothing more of it.

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It’s the morning, you’re feeling pretty groggy, you get out of bed and go and turn on the TV, and to your horror, a drunken video of you has been given to the media for all to see. The one night a year you can celebrate is now a night you wish had never happened.

All too often we see things like this happen to high profile sports stars all around the world. People considered being the elite and respected in society are now paraded as the poster boys for alcohol-fuelled intolerance. But is it really their fault?

These sportsmen and women are regular people just like the rest of us, so why is it assumed that they should be exempt from having a good time like the rest of the public. Certainly there are cases where these stars are in the wrong, and thus should face the consequences. Examples like Joel Monohan… need I say any more? If these celebrities are drunk and do something illegal, than sure use the photo or video as evidence just like it would be used for any person in a similar illegal situation. Though for someone to use footage of an intoxicated sports star just to further scrutinise him or her in a public environment, is nothing more than cowardly.

The increased public appetite for celebrity misdemeanours has led to a surge in the amount of public footage sent in to media organisations. These forms of media are encouraged by the media outlets, and are good pieces of evidence to build a story around. Theses outlets are willing to pay good money for the evidence, and this has been recognised by the public and makes bystanders much more aware of who is around them and what they’re doing. In a roundabout way the media outlets have unmeasurable reporters out there looking for a good story! Recently we saw the example of Parramatta Eels player Corey Norman, who was blackmailed for $30,000 by a woman who was threatening to leak an explicit sex tape of him. The issue was reported to the NRL integrity unit, and the matter was resolved.

The biggest issue with these extortion attempts is the legal side of these images, which are consistently overshadowed by the related evidence. The ‘Arts and Law: Street Photography’ information sheet explains that, “the test of whether the publication of a photograph is defamatory is: does the publication lower the public’s estimation of the person portrayed, expose the person to hatred, contempt or ridicule, or cause him or her to be shunned or avoided.” Photography or videos of this nature surely defame the individuals involved, however the legality is forgotten if there is an issue in the footage that implicates the individual or individuals.

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These sports stars, although of high social status, should not be treated differently to any other person in society. They work hard for most months of the year to perform at the best of their ability so they can entertain and create enjoyment for the public. Surely they can be forgiven if they want to let their hair out for that one available month in the year. The increased tolerance of public photography has only discouraged sports stars from going into a public environment to celebrate. There needs to be a social change, to accept these high-profile individuals as regular people who strive their hardest to please the sport’s loving public in their respective sports. We shouldn’t be aiming to exploit at every available opportunity those same sport’s stars if by chance they err at times. Pity help ourselves if we came under that same “mantra”!!

 

References:

  1. Walter, B. (2010). Monaghan faces sack over Mad Monday dog photo disgrace. [online] The Sydney Morning Herald. Available at: http://www.smh.com.au/rugby-league/league-news/monaghan-faces-sack-over-mad-monday-dog-photo-disgrace-20101104-17fx1.html
  2. Arts and Law Centre of Australia, ‘Street Photographers Rights’, Australian Federal Government
  3. Logue, M. (2016). Police investigate Norman extortion attempt. [online] Dailytelegraph.com.au. Available at: http://www.dailytelegraph.com.au/sport/nrl/teams/eels/corey-norman-is-the-victim-of-an-alleged-extortion-attempt-that-has-become-a-police-investigation/news-story/b0d9bae2b572db974edbe75675cc27b6

The first cinema experience

I walk into the building, hand in hand with my mum. I gaze around. To the left, adults crowd around, fixing their eyes to a small screen of movie trailers. To the right, a dispersed group of rogue children run rampage amongst the various game machines, all unsupervised, behaviour unrestricted. In the middle, a large section of parents, grandparents and middle aged children all congregate impatiently, all ready to splash money on their unappreciative children. We collect our ticket and popcorn and make our way towards the cinema. We both sit, the smell of popcorn masks all other odours, I slump back into my chair and eventually the movie begins. A screen the size of a 100 TV’s surrounds me, the speakers blast out a sound that captivates me, and story …..well I don’t really remember the story, but the ending was good, so it must’ve been a good movie. I leave the establishment; I’m satisfied, impressed, and excited to tell everyone of my new experience.

This was the first time I visited the cinemas.

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The experience of going to the cinema is an enjoyable for all. It combines a love for fiction and storytelling, and the aspect of relaxation all in a well recognised social environment. The cinemas are a place where all ages can come together to experience all different genres of fiction. In my own regard, the idea of attending the cinemas is foreign to me. The development of new streaming technologies, and movie websites, has left many, including myself, questioning the option of going to the movies, when all your favourite films can be found on a computer in the comfort of your own home. For some, a trip to the cinema is a common occurrence, an event that takes no time or planning, however for others there are many constraints, which limit the amount times, an individual can attend the cinemas. As seen in Hagerstrand’s paper…. These constraints fall under 3 categories, capability, coupling, and authority.

Coupling constraints refers to the need to be in one particular place for a given length of time, often in interaction with other people. There are time factors internally- in the cinema- and externally- outside of the cinema- that have a huge impact on whether or not you can attend the cinemas. In regards to the cinemas, the audience must analyse both the delegated time slots, and the running time of movies to assess the availability of attending. A movie with a long running time, or a late time slot leaves poised to decide if pursuing the movie experience is truly worth all the effort. In the case of our own lives, the movie set times impact how we plan our day, and inevitably we work out these plans around the awareness of watching a movie. Personally, growing up in a country town 60kms from the nearest cinema, careful time planning would have to be taken to watch a movie, and so in many cases we would not go. Possibly this is one of the reasons I don’t have a keen interest in the movies, it was rarely feasible to attend.

The coupling constraint would be the biggest factor that reduces how often we attend this establishment.

Capability constraints refer to the limitations, on human movement due to biological or physical factors. The capability constraints have aspects that are closely related to those of coupling constraints and these both supplement each other in many ways. For an audience attending the cinema, you will need some form of transport to reach the destination, and if you have limited or no transport, than the chances of going to watch a movie are very low. However, if you have some kind of capability constraint that impairs you, but you are willing to take the time to reach the cinemas then more time planning must go into your coupling constraints. For me, reaching the movies wasn’t difficult as my parents had a car and were willing to drive, if the circumstances satisfied.

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An authority constraint is an area that is controlled by certain people or institutions that set limits on its access to particular individuals or groups. For an establishment like a cinema, there are no realistic constraints that apply in this case. It opens at around 8:30-9am and closes around midnight, depending on the running time of the movie in the final time slot of the night. Not many people would consider seeing a movie in the early hours of the morning, unless however, it is a special screening or a premiere.

For many a decision on whether or not to attend the movies does not fall under any of these constraints. Surely these problems exist when making the decision, but most of the factors that affect the decision making process are certainly social. As similar in my case, many are overwhelmed by the high capabilities of streaming services and thus do not need to attend the movies. For others, it can depend on what movie is showing, if their friends are attending or if they are in a financial state to afford it. These constraints are issues, however the socio-economic issues far outweigh these constraints.

 

References:

  1. Corbett, J, 2001, Torsten Hägerstrand: Time Geography, UC Santa Barbara

Is the internet limiting us to become socially equipped?

The Internet dominates most aspects of our modern life. Imagine a world without it. Most of our phone applications use it, our research is reliant on it, and our entertainment craves it. Most of our normal life seems to involve the internet in some way. So what happens if the internet goes, suddenly, without a trace, never to return again? Does the world transcend into an apocalyptic globe filled with mindless addicts, just looking for their Internet fix?maxresdefault

To look at this question more closely, I thought it would be important to see how life was before the internet, through the eyes of my father, who grew up without the internet for the first 55years of his life. In this world television was an important product in educating us in current affairs, people would use encyclopaedias for research, and individuals would communicate face-to-face.

“I remember I had all these encyclopaedias, like 20 of them, and any time you wanted to find out information you’d just go to the index and search for it. If still you couldn’t find the information, and it was really urgent, you’d just go to the library and ask the librarian.” He proudly notes.

Just when you thought trawling through Google Scholar was hard enough, this method of research sounds designed induce anyone into constant frustration.

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This revolutionary technology is now an important part of our lives, and most rely on it for various everyday practices, it is seemingly amazing. However, the Internet was not always a praised technology. In its early stages, the Internet had to be connected through a dial-up connection, and this caused problems for most households. “We had dial up and we couldn’t receive calls and surf the Internet at the same time, so I would get annoyed when the kids were on for too long because I couldn’t receive calls, and they got annoyed when I was on the phone because they couldn’t surf the internet”, my Father explains.

The introduction of ADSL Internet allowed for both methods of communication to co-exist, and thus reduced late night tension between family members.

 

This now dependable service is slowly forcing a change of other medias, as they face the task of adapting and competing with the versatility of the internet. People use the internet to read the news, research and for entertainment, which limits the use of existing platforms like television, cinemas, newspapers, and libraries. When asked how the internet is changing existing medias, my Father replied, “I would suggest a lot less people spend time watching TV now. They can just connect to the internet and personalise their entertainment habits. Everyone seems to always be connected.” This is very true, and is evident in modern life as we see people on public transport always on their phones, reading the news, books or watching television. But what are the negative aspects of this? This constant feeling on connectedness to our devices has seemed to distance us from the social interactions in modern life. “The negative side of our new technologies are the social ramifications. It takes away interactions, the human interaction has been stifled!” This is a theme my Father is extremely passionate about, and this is what limits his support towards the development of these new technologies. His belief is one also shared by many, and sadly its brutally honest.

So just how would the world fare without the Internet? Well I asked my old man for his input. “I think Internet has become a big part of our livelihood. People would struggle, just because we’ve now become used to it… There’s going to come a time when the Internet will for a day or two, and I really want to be around to see how everyone reacts to this. They just won’t cope.”

Reflection on memories of television

Television has produced many memories for all individuals. The nostalgia of reminiscing on cherished childhood cartoons, or historical sporting moments draws a smile to any face. As I read various other blog entries surrounding the subject of television I noticed a few things. There were many aspects throughout various blogs that all had similar themes. It was evident that the interviewees were enthusiastic when reflecting on their past television memories. Many recalled that the introduction of Television was a defining moment in their lives, and changed the whole dynamic of how they lived. In my case, my Father stated that free time after school would usually be spent watching old westerns in front of the TV, which differed from past years where kids would spent most of their time outside after school. Another common theme amongst many blogs was their interviewee’s distinct memory of one particular historical event- the moon landing. Many citied this as their most vivid memory in recalling their interaction with television.

However, this process does have some relative strengths and weaknesses.

Weaknesses

To help reflect on memories of television we all first needed a collaborator- the obvious choice was one of our parents, an easy choice. However, how does this test our skills as a researcher and communicator? Does it really push us outside our boundaries? There is already a comfortable relationship formed between parent and child, and so at times this can only limit us to our comfort zone. The researcher can thus overlook deeper investigations into harder and intrusive questions or theories.collaboration2

Certainly I realize there are obvious matters of convenience, which are hard to ignore. Though despite this, of all the blogs I read, not one expanded my preconceived thoughts on early television memories, and all collaborators gave standard and expected answers. The researcher can bias the results of a study in countless ways, both consciously or unconsciously. For instance, the researcher might look pleased when participants give a desired answer. If this is what causes the response, it would be wrong to label the response as a treatment effect (Trochim, 2006).

Gathering research is not all about the data you receive. To gain a more thorough understanding of your audience’s particular interaction with statements and theories, researchers need to also analyze particular reactions and responses to questions. This can help represent how the audience gauges particular issues in your research. In my ethnographic collaboration, I conducted a phone interview, which didn’t allow me to witness my Father’s facial expressions, or body language when asked questions. I’m sure this is only an issue for non-locals, however it still has to be identified.

Strengths

Although explained as a weakness above, conducting research with someone close to you can also be helpful. Although sometimes we can overlook pressing our research subjects further on particular questions, many researchers enjoy the comfort factor associated with someone close to them. This can lead to a flowing conversation throughout the proceedings of the research. We can have a set of questions prepared, but when you are interacting with your collaborator you can expand more on questions, or clarify responses if you are unsure. This is much different to collecting data from a survey (for example), where most questions are close-questions and responses are very black and white. In closed-ended questions, the interviewee has limited, predetermined range of answers, such as “yes-no”, and “male-female”. With open-ended questions research participants can give any answer they choose, rather than selecting from a range of options (Grinnel, Unrau, 2008).

NCLS2006FillOutSurvey2_3100Another notable strength in this approach to research is the importance of a primary source. The collaborators can give you primary information, which you can then use to cross reference dates and particular events with secondary sources. This is an important example of good research practice.

Ethnographic collaboration is an approach to research, which is excellent for conducting thorough and accurate primary research. Although there are many weaknesses surrounding this approach, this process feels much more in depth than that of mass research with closed questions, like surveys. This method is not always feasible, for the sake of both time management and data collection, however it still remains the most comprehensive process of research for some research tasks.

 

 

References:

Richard Grinnel, Yvonne Unrau (2008). Social Work Research and Evaluation. Google Books. [online] [Accessed 17 Aug. 2016].

Trochim, W. (2006). Threats to Construct Validity. [online] Socialresearchmethods.net. Available at: http://www.socialresearchmethods.net/kb/consthre.php [Accessed 17 Aug. 2016].

 

Reminiscing about the evolution of Television

old-television-set-2-free-licenseTelevision is changing. It is in somewhat of a transition stage. Many are swapping TV’s for laptops and free-to-air shows for Netflix. This should not be feared however. Television has changed various amounts of times since its development, and it has never noticeably plateaued in popularity since its birth. Lets not dismiss the fact that we all have some great enjoyment watching television, and have memories that will stick with us all our life. How big have these changes been? What do the older generation consider a ‘television memory? Having a conversation with my father would take me one step closer to answering these questions.

Interviewing my Dad was very interesting. Coming from a family of dairy famers, and outdoor enthusiasts, the introduction of television changed the whole dynamic of my Dad’s life. It helped me gain insights into how the introduction of Television changed the childhood of many young children; an enthralling game of backyard footy exchanged for a seat in front of an old western film. I also used the information from the interview to compare and contrast aspects of television from the past era to this modern era. Many things are different between our childhood television habits. “I was 12 years old before I’d even seen television, and in those days it was black and white, but still so exciting. Prior to owning our own television we’d go to our grandparents and watch old westerns”, he says. All the shows I viewed would be in colour, his in black. He had 2 channels to choose from, I had over 10. Finally, his show of preference would be old westerns, whereas mine was The Simpsons.

Whilst on the phone interviewing my Father, the conversation reminded me very much of Abraham ‘Grampa’ Simpson; in particular, his ramblings. I’m sure many people experience much of the same every day when interacting with the older generation every day. Each of my Dad’s responses to a question would sway further and further away from the topic, until it had transcended into a conversation farfetched from the original topic. He recalls, “There was this kookaburra, that would sound when the programming was about to start. When we heard that we would rush towards the TV and sit down. It was in black and white, and there were only two channels, the ABC and a local station.” The conversation then evolves… “Now in those days you had an electrical salesman who would come out to your house and set it up, show you how to work it. Electrical and television repairs were a big part of the industry as well.” However, lots of the things he did mention really help to gain the context surrounding their TV habits. One aspect is hugely different from the current generation, now with over 20 free-to-air channels and hundreds more pay-tv channels, there is a vast array of content for viewers.

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“Are there any particular memories you have watching television?” I ask. His voice perks up, and his tone becomes brighter, as he reminisces about a past era. “It would definitely have to be the moon landing. That was a big moment for television. I remember being at school; there was no other schoolwork that day, they just set up all the rooms with TVs. This allowed all the kids to see this historical event and to be a part of history.” This was a moment in the conversation, which I became very engaged. This was a defining moment for television itself, and to be able to experience it sounded incredible for all kids involved. It struck a chord with me, and was really interesting. Despite all the technology in television progressing and evolving, this moment- even in televisions early stages- surpasses many television memories we have in today’s day and age. Having a packed room full of people eager to witness this event in the media surely would’ve added to the importance of this recollection.

Many underestimate the importance of television. It paved the way for a change in the way people view and interacts with the media and is still one of our most popular mediums. These brief conversations above, give a small glimpse of the joyful moments many people have experience in front of the “idiot box”.

Facebook posting: Social Suicide?

As I constantly prolong completing the university work I’m given, my procrastination leads me to Facebook. As adolescents, our biggest media space would be social media, in particular Facebook. We use this program to gather news, view upcoming events, and connect with friends. I deliriously scroll through my newsfeed. Time and time again, I witness meaningless posts: from uneducated political tirades, to irritable humor aimed at the older generation. Majority makes me grovel. It made me question the use of this media platform. Once an external source for a somewhat personal encounter with friends, Facebook is now a cluttered mix of advertising, political agendas and overused status hacks by friends.

It made me look at my personal Facebook use? Do I use it as a tool for connecting with friends, or a place to voice opinions that would warrant criticism if publicized in a social environment? Certainly there is a place for both on social media however I observed that many use it for either one or the other. I analyzed my own Facebook profile, and came to the conclusion that my use is completely for social purposes. I use it to interact with my friends, and as a media outlet to gather information. I never share anything, or rarely post any status update; which is very uncommon. Why? It’s social suicide. The sharing of a photo with a political agenda, or a status update regarding current affairs, can be displayed online for colleagues to pick and pull apart and whether or not they express their thoughts to you personally, they are judging you.via-status-facebook

In a world where the content on someone’s Facebook account reflects on him or her as a person, the social repercussions are huge. As Shaun Wilson explains, “All stories reflect the storyteller and where they’re at in their lives.” Whether or not someone enjoys my post or not, why risk the criticism?

Facebook has transitioned from a place to socially network to a powerful media space. Many use this space to publish their thoughts and ideas towards various issues in either their own lives, or in the environment around them. However, I, like many, do not like doing this; for my social safety. A popular Facebook account, gives you a popular social status, and by regularly posting, clogging peoples newsfeeds, you are diminishing those chances. These actions of mine towards how I use Facebook truly reflect how powerful I believe this website is as a media space. Powerful in both the impact and repercussions it has on many actions.