Transmedia storytelling is a big part of our modern society. Many corporations, personnel and franchises can be expanded into different media, to explore the entertainment experience in a different manner. As outlined by Henry Jenkins in his article, ‘Transmedia 101’, he states, “Most often, transmedia stories are based not on individual characters or specific plots but rather complex fictional worlds which can sustain multiple interrelated characters and their stories.” This allows an audience to feel a connection, understand and relate to the subjects story, and thus allows the “globalization” of the market. A perfect example of transmedia is the rise of fictional character, ‘Shrek’. Shrek products have been sold and thoroughly endorsed by children all around the world, from video games, to theme park rides, and various toys. The Shrek epidemic got to such a stage, where a high number of children’s products had his face or features on them. This high increase of Shrek products was noted by media satire program, “The Chaser’s War on Everything”.
This video goes to prove a point through humour of how wide the expansion of transmedia can get, sometimes even to a form of ridiculousness.
Jenkins, H, 2007, “Transmedia 101”