Transmedia storytelling is a big part of our modern society. Many corporations, personnel and franchises can be expanded into different media, to explore the entertainment experience in a different manner. As outlined by Henry Jenkins in his article, ‘Transmedia 101’, he states, “Most often, transmedia stories are based not on individual characters or specific plots but rather complex fictional worlds which can sustain multiple interrelated characters and their stories.” This allows an audience to feel a connection, understand and relate to the subjects story, and thus allows the “globalization” of the market. A perfect example of transmedia is the rise of fictional character, ‘Shrek’. Shrek products have been sold and thoroughly endorsed by children all around the world, from video games, to theme park rides, and various toys. The Shrek epidemic got to such a stage, where a high number of children’s products had his face or features on them. This high increase of Shrek products was noted by media satire program, “The Chaser’s War on Everything”.
This video goes to prove a point through humour of how wide the expansion of transmedia can get, sometimes even to a form of ridiculousness.
Jenkins, H, 2007, “Transmedia 101”
Media texts are a pivotal part of our society. They provide insight and discussion into current issues that dramatically influence the way we perceive them. These arguments, however, are not always independent and the ideologies are usually based on the views of the hierarchy of the company or corporation. In the case of ‘A Current Affair’ (or ACA for short), they are always portraying people differently in a way that helps shape the feeling of the article, whether that feeling is subjective or objective.
With the versatility of modern media, it is easy to falsely portray someone. Voice recordings can be altered, facial expressions can be closely scrutinised and body language can be effortlessly analysed. Put all these neutral elements of communication into a computer, and with a few hours of editing, you can shape that particular person to be in either a positive or negative light. This is a standard feature of ‘A Current Affair’ as many of their articles are obviously negative or slant towards a negative theme.
‘A Current Affair’s’ articles are one- sided; they only show one portrayal of the story. They always seem to interview people, who don’t want to respond back, or people who don’t necessarily appear educated enough to reply with a positive rebuttal. With this in mind, how can one think they are being given a fair perspective of the story? This further reduces the reliability and credibility of their argument. Here is a clear example, http://mumbrella.com.au/acma-finds-current-affair-breach-asian-mall-story-177919
As noted by media programme, ‘The Chasers War on Everything’, ACA continually use techniques like slow-motion walking shots, and ‘dodgy guy’ music to create a sense of immediate angst from the audience towards the subject.
It is not accurate to assume that all of the people are unfairly represented in the programme, but knowing that some of them are raises the question of accuracy and reliability of the rest of the stories. In a study done by Australia Communications and Media Authority, it showed that only 23%of people agreed current affairs programs are always accurate with what the present. The study also claims,”….from the qualitative research, it was evident that the community was shocked as to the nature of the inaccuracies that occur in the programs. That is, the public did not expect key facts to be consciously omitted, distorted or misused, or fabricated on commercial current affairs programs.”
This could be debated in a public sphere, being able to give arguments for both sides. Although most Australian’s would not be informed about these techniques ACA uses, and therefore believe all that is shown and depicted in the article. Current affairs shows are not bad places for the public to get information, although viewers should take the information on board, with slight scepticism, as we know not everything in the article is given a neutral viewpoint. The public deserves to be shown an impartial account of the story so that we can cast our own judgements.
Everyone knows that feeling of walking into a club and seeing a dj up on the stage playing some killer songs and getting the crowd in a good vibe. I often, in a drunken state, analyse these dj’s to see what it is that makes them so special up there. I’ve come to the conclusion that not much makes them special. In our modern Read/ Only society, dj’s can pre-record mixes so that all the hard and stressful work is done by the time they enter on stage. So why do we continue to worship and praise these performers, when in fact, a high percentage of them aren’t really even performing? Because we too, as an audience contribute to the downfall of a Read/Write culture with our comfortable, laidback and somewhat lazy attitude. Lawrence Lessig, in his book ‘Culture of our past’ describes Read/Only culture as, “a culture less practiced in performance, or amateur creativity, and more comfortable and more simply consumed.“ Our modern culture doesn’t like getting out of their comfort zone, and unfortunately, Read/Only culture is so present and evident in our society, that to experience and enjoy Read/Write culture is to extend us from within our comfort zone. I understand that not all dj’s and producers are like this, and certainly these Read/Write performers hold an undeniable place in society. Although when the public is not screaming out for a change in music culture, can we blame these developing musicians for only performing how the audience demands, in a Read/Only fashion? I really enjoyed this Ted Talk, very interesting and engaging, its worth a look.
Harry Brandon is a 19 year old Journalism student from UOW. He has a real passion for writing, and appreciates all forms of media. “I’m really interested in websites like wired or empire magazine, and I enjoy all their presentations online.” He also loves TV and movies, and it’s a form of media he would love to experience first hand. “I would love to work in television and movies, it’s a goal of mine. I’m really passionate about them and I strive for a career in that area
For one to say they are not worried about making friends before starting to attend university is a huge understatement. The dynamic of friendship enables us to act comfortable around others and find our sense of belonging in this foreign environment, university. The seemingly never-ending workload of university is somewhat lessened when you are surrounded by your friends, who support you in your endeavours. Friendship is an imperative and invaluable part of student life, and is something that should not only be encouraged, but be an exempla for those who wish to excel in this new journey of their lives.
“I want to do something in this world which hopefully impacts on the people around it and promotes change.” Sasha Hall is a 1st year student studying a double degree of Creative Arts and Journalism. She was initially enrolled in science degree, but thought maybe a path in the Arts was a better option. “I just didn’t like the science stuff… I love animals and would love to work with them, but the course I was doing just didn’t appeal to me.” She envisions a future for herself in a charitable organisation. “I would love to work in a charity. Anywhere that lets me travel and experience the world.”